EMV-Enabled Fueling Systems.
This represents significant risk, but upgrading the fueling forecourt to be able to handle EMV is a very expensive proposition – anywhere from $20,000 to more than $100,000 per store, plus whatever lost sales occur when the site is down to install these upgrades, with little ROI beyond avoidance of card fraud liability.
Many retailers’ in-store POS systems will also need to be upgraded to be able to work with the new EMV-enabled fueling systems.
Mobile Payment At The Pump.
Beyond EMV, c-stores, especially the smaller, independent and unbranded-fuel operators, face greater challenges from larger c-store chains, which are consolidating the industry at a record pace, as well as from other retail channels.
To compete more effectively, these smaller c-stores need to operate more efficiently and appeal to consumers in much the same way the larger and more sophisticated chains do – loyalty and rewards programs, efficient inventory management and replenishment, mobile payment at the pump and inside the store and more comprehensive food service offerings are but a few examples of what these retailers must bring to the table in order to survive, let alone win in their markets.
Rapid’s turnkey technology delivers such capabilities.
Since Most Customers Are Already Familiar With The Apple Hardware, Training Is Easy.
It’s simple to learn through our tutorial guides and videos that help train new employees.